Serge Wacka is an international sales expert who’s practised sales around the world from Europe to Asia, Africa, North America & the Middle East. His journey has taken him from philosophy through private banking to sales along a route built on adaptability, vision & persistence. He chats on:

• why sales is first about listening
• what it means to practise servant leadership in sales
• why he doesn’t work with sales quotas
• what businesses need to know about selling into global markets
• why developing trust in sales relationships is still essential in a digital world
• gaining the attention of sales prospects even through missteps & competition
• why the current reordering of international trade offers great opportunity, as well as unpredictability
• how companies can prepare for sales into international markets & what to expect

Serge’s approach to sales rests on servant leadership and leadership that comes from the middle as well as the top. In his book, Sales Mastery Guide: Strategies for Success available on Amazon, he shares the lessons he’s learned firsthand, from the sales process to mindset, resilience, service and leadership.

Find Serge on various social media channels at Strategies by Serge.

Photo Credit: Yousseff Naddam on Unsplash