*’E’ language rating*  Jen Gurecki is the bold, forthright CEO of Coalition Snow, an upstart outdoor company. She spells out what it’s like to be a disruptor in an established industry, the entry barriers that exist, how the company has worked around them and why Coalition is as much about creating social change as it is about award-winning women’s skis & snowboards.
More from Jen in this episode:
      • Her early experience as an outdoor guide, non-profit founder & Pantyline Productions entrepreneur
      • Coalition Snow’s approach to building skis and snowboards
      • Create change around women in society through outdoor sports
      • How e-commerce and social media platforms help industry upstarts to break in
      • How taking a strong stand as a company can help set you apart, connect to powerful cultural movements and draw together a community
      • the media Coalition uses to create content and get their message out
      • Doing things differently in an established industry and working around barriers
      • Why grit, persistence & endurance are the most important qualities you need to go your own way
Connect to Coalition Snow here.